In 2014, Ofgem, the government's energy regulator, introduced Retail Market Reforms to all energy suppliers to give consumers a better deal on their energy bills.

To support this, I creatively and strategically directed a responsive website that was built from the ground up, to help educate, inform and empower Britain to 'Go Energy Shopping'. 

Given the diverse audience, general apathy and confusion surrounding energy suppliers, importance was placed on presenting information in a clear tone-of-voice, within a stripped down, user-friendly design.

Together with an intro film, ever-present social content and award-winning SEO campaign, everyone soon knew how to 'Be an Energy Shopper'.

Results to date:

· Campaign began in April 2014. Two campaigns annually – March and September: Radio, Digital Radio, PR, Social, Events, Partnerships

· 1.2 million visits with 140,000 people switching energy supplier

· Year-long activity: Influencer, SEO and PPC

· Year on Year results: 2015-2016:
- Visits 554k to 644k – 14% increase
- Bounce rate 37% - 0% difference
- Conversion rate 9% - 13% - 40% increase

http://www.goenergyshopping.co.uk