A campaign that lifted the spirits of Diageo and Morrisons. Endless Possibilities was all about showing consumers how inspiring the Diageo spirit portfolio and category as a whole can truly be.

With value-conscious shoppers forever tempted by 3 for £10 wine deals, beer slab offers and retailer price promotions on branded spirits, Diageo needed a hard-working but elegant solution to the problem. Endless Possibilities did just that – increasing sales without offers, inspiring trial through crave appeal and landing great value in one. 

With a clear reason-to-believe, strong retail standout and free high-value recipe book at point-of-purchase, the figures speak for themselves.

DIAGEO MARKETING BRILLIANCE AWARDS
(Global) 2012
Best Category Development Off-Trade
Endless Possibilities programme