RESUME

CREATIVE DIRECTION · CONCEPT IDEATION & DELIVERY
DEPARTMENT & AGENCY MANAGEMENT
COLLABORATIVE · SOLUTIONS-DRIVEN · BUSINESS-MINDED
ALL-ROUND DECENT BLOKE...
 

ABOUT ME
Hello! I’m a successful Creative Director full of experience, energy and with the endearing moniker Marko · Currently working as a freelance senior creative and consultant, I previously held a long career helping to create one of the most successful and well-known customer engagement agencies in the UK.

Results-driven, hands-on and able to see both the bigger picture and the detail, I offer visionary thinking that’s anchored in the real world · I embrace collaborative innovation and consistently create to brief, budget and deadline · I can pitch, present and persuade to a high standard and known for my exceptional craft skills and attention to detail.

I’m knowledgeable in business and management principles, strategic planning, client acquisition and retention · I’ve strong, modern leadership skills and can inspire both clients and co-workers · I’m an active mentor to junior colleagues and interns and a proud supporter of graduates looking to enter the industry.

With solid experience on a multitude of brands; from everyday FMCG products to cars, to premium luxury goods and services, I’ve helped to create successful, award-winning campaigns across Consumer, Shopper and Business sectors within Direct, Digital, Integrated and Retail channels including Social and Mobile · I’ve extensive experience across CRM, Shopper, Content, eCommerce, Websites, App concept and development, Social & Reactive, Brand Repositioning, Packaging, DRTV, DRR, OOH, DOOH, SEO and PR.

NOTABLE ACHIEVEMENTS

Won a host of new and incumbent pitches that created profitable clients of long-standing, including Diageo, Sainsbury’s, Unilever and Nissan

Integral to launching and growing a successful Shopper division within TMW, helping to take it from executional and toolkit-based briefs to innovative Shopper-centric integrated campaigns across Europe

Increased sales of Pimm’s at Sainsbury’s by 1,400% versus the same weekend in the previous year

Placed #CatsNotAds on the London Underground - a media sensation that took the world by storm

Respected by clients and colleagues as a driver of excellence, inspiration and collaboration – their words, not mine!

CAREER OVERVIEW

Marko Creative Consultant Ltd
CREATIVE CONSULTANT/CREATIVE DIRECTOR | October 2016 - Present
- Providing agencies and businesses with creative consultation and a wide range of creative services.
- Owner/Director.
Clients & projects include:
- Grass Roots Company: Led automotive client B2B branding workshop
- Twelve Agency: Creative strategy and ideas for shopper marketing campaign on Old Mout Cider
- Bloom Design: Ideas and designs for Johnnie Walker Whisky global rebrand and gifting campaigns
- Initials Marketing: Ideas, art and copy on UK & European promotions for Walkers Crisps, Pepsi and Doritos.
- Zodiak Kids Productions: Writer’s Room residence on new 3rd series of a BAFTA award-winning children’s online content and TV series for CBBC.

The Hoxby Collective
HEAD OF CREATIVE and FREELANCE CREATIVE DIRECTOR | September 2016 - Present
- The Hoxby Collective is a curated global community of over 250 freelance associates across 19 countries with sector expertise in multiple industries.
Clients and projects include:
- Woodforde’s Brewery - Ideation for branding and NPD scope
- XECO Sherry - Brand Origination, Creative Strategy and Creative Direction of Packaging
- Moneyfarm - Online video ad content.
http://hoxbycollective.com

TMW Unlimited
EXECUTIVE CREATIVE DIRECTOR | October 2008 - May 2016
CREATIVE DIRECTOR | 2004 - 2008
ART DIRECTOR; GROUP HEAD; HEAD OF ART; DEPUTY CREATIVE DIRECTOR | 1994 - 2004

- Oversaw creative output and resource on Diageo, HSBC, Nissan and Sainsbury’s
- Creatively directed, conceptualised and art directed on a range of high-profile clients
- Creative lead on a range of agency pitches including Right to Buy and Ofgem
- Played an active lead role in servicing and growing TMW’s Shopper Division, heading up its Creative team and working across Diageo’s UK and Western Europe BTL accounts.

SENIOR MANAGEMENT TEAM
- Long-term member of the Senior Management Team, helping to deliver agency objectives
- Worked on defining and launching TMW’s agency values
- Member of the Change Management Team that facilitated transition before, during and after the buyout by Creston plc.
- Formed trusted, close-working relationships with key Directors and the Board through regular catch-ups and presentations.

TEAM AND BUDGET MANAGEMENT
- Led teams of Creative Directors, Art Directors, Copywriters, Designers, Motion Designers, Creative Artworkers, Creative Technologists and Freelancers on multiple projects
- Robust creative direction through WIP’s and ‘First Thoughts’ meetings
- Commercially-aware, working closely with Finance Dept. and Business Directors
- Effectively administered Creative Dept. resource (in conjunction with Traffic/Resource Teams)
- Approved briefs, budgets and timings in line with agency procedure
- Appraised and mentored up to 12 creative colleagues; from intern through to Creative Director level.

COLLABORATIVE EFFORTS
- Collaboratively worked with clients, colleagues, agency partners and suppliers to effectively facilitate projects, programmes and pitches
- Involved in many internal and external projects to help promote agile working, SMART thinking, brainstorming, brand workshop sessions and other best practices amongst clients and colleagues
- Long-term creative lead and ambassador for TMW within the Interdirect Network; helping to galvanise membership, collaboration and business opportunities within a group of over 25 independent digital and direct agencies from around the world.

SECTORS
FMCG · Retail · Telecoms · Alcohol/Spirits · Automotive · Airline/Aviation · Leisure & Travel · Hotels · Financial (Banking, Insurance, Credit & Charge Cards) · Tech · Utilities (Gas/Electricity, TV/Broadband) · Charity/Non-Profit · B2C & B2B · Government.

CLIENTS
Automobile Association · Barclays · Bayer · British Airways · Capital One · Canon · Cable & Wireless · COI/DCLG (NHS Blood and Transplant, Ofgem, RAF Recruitment, Right to Buy, Security Industry Association, UK Trade & Investment) · Diageo (Bailey’s, Bell’s, Captain Morgan Spiced & Captain Morgan Black, Gordon’s, Guinness, Johnnie Walker, Pimm’s, Smirnoff, Talisker, The Bar.com and others) · English Tourist Board · Hilton International Hotels · HSBC · Infiniti · Intercontinental Hotel Group · Lloyds TSB · Morgan Stanley · NatWest · Nissan · o2 · Privilege · Royal Mail · Sainsbury’s · Scottish Power · Shell · T-Mobile · Tesco · Unilever (Sure, Lynx, Flora, Comfort, Persil) · VisitBritain · Wales Tourist Board.

OTHER INDUSTRY ACHIEVEMENTS
CREATIVE JUDGING:
Cannes International Festival of Creativity Awards Judge, Promo & Activation | 2013
DMA UK Awards Judge | 2000 - present
DMA International Awards Judge | 2003
DMA - The Graeme Robertson Trust Awards Judge | 1998 – 2011

PRO BONO/VOLUNTEERING
Pro bono Kickstarter project :
#CatsNotAds, weglimpse.co | May-September 2016 - Creative, Writer, Producer and Social Media Activist
NEW: Passenger Advisory Group, GATCOM, Gatwick Airport Ltd:
July 2018 - Active Member

SKILLS & TRAINING
- Overseeing knowledge of Adobe CS Suite/Creative Cloud
- Expert visualising, drawing and storyboarding abilities
- Undertaken a variety of senior management and personal training courses, including Presentation Skills, Soft Skills and NLP.

REFEREE
Phil Rhodes, Creative Director, TMW Unlimited
phil.rhodes@tmwunlimited.com

Lindsey Taylor, Group Account Director, Twelve Agency
lindsey.taylor@twelve.agency

Full Resume version:
https://docs.google.com/presentation/d/13eCaV3RXrXQCFG20i_LqrotScefHiaEbWuyd638CmX0/edit?usp=sharing